Sunday, July 16, 2006

When Asking for Sponsorship...

Today's story is contributed by a friend working in the food industry.

There was this guy helping a community association source for sponsorship. (Not sure the sponsorship is for what event.) As he had previously received sponsorship from my friend's company, he contacted the same person he liased with for the previous sponsorship. My friend's colleague was previously working in another branch of the company's business, which is no longer in existence. Hence, he passed the case to my colleague as per protocol.

My friend contacted the guy requesting for sponsorship to find out more details from him, and at the same time to inform him to put in an official request, in writing, to the company. Instead of agreeing to do it, he told my friend he is just the middleman and asked my friend to contact the association for the official request. Anybody with commonsense knows that in the first place when asking for sponsorship you need to supply an official request. Sure, you may call up to just sound out if the company is interested in sponsoring the event, at the end of the day any verbal agreement is not official without documentation to support. Any party can simply turn back on the verbal agreement.

Next, the onus to supply the request in black and white should be on the person/ organisation requesting for the sponsorship. The company giving the sponsorship has no obligations/ responsibilities to go bugging for an official request. No official request, no sponsorship. Simple eh.

The story ended with the guy saying he would get the association to write in for the sponsorship, but that was after my friend gave an incredulous "sure" when she was told to contact the association for the letter.

2 Comments:

Anonymous Anonymous said...

not too bad. u got the main gist of it... some details not exactly 'accurate' but makes not much of a difference. hee.

July 17, 2006 9:31 PM  
Anonymous Anonymous said...

Thanks ah. Maybe next time you can email me then I can just copy and paste. :D

Kind of difficult trying to recall the story when I was already half asleep. :p

July 20, 2006 1:37 PM  

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